怀卡托大学-Master of Professional Management (Public Relations)

怀卡托大学-Master of Professional Management (Public Relations)

新西兰留学，怀卡托大学-Master of Professional Management (Public Relations)公共关系硕士课程介绍：

怀卡托大学-Master of Professional Management (Public Relations)

学制：12个月，包含2个正常的学期以及2个暑假，并且这几个方向都提供应用研究项目或者专业实习的机会，2013年11月份开学。

要求：本科毕业，专业课成绩均分在70分以上，背景要求：本科是商科、经济、管理或者传媒等相关方向。

入学雅思：要求6.5分，单项不低于6.0.

学费：36195.00 纽币。

就业方向：活动经理、内部通信经理、媒体顾问、职业募捐者、公共事务管理器、公共关系顾问

主要学习内容：

THE DEGREE PROGRAMME

STAGE ONE: CORE KNOWLEDGE AND SKILLS

MCOM510 Applied Communication Analysis - Part 1

MCOM511 Applied Communication Analysis - Part 2

MCOM513 Professional and Public Relations Writing

MCOM532 Public Relations Cases

STAGE TWO: ADVANCED PROFESSIonAL KNOWLEDGE

MCOM585 Corporate Public Relations (30 points)

and 45 points from the following papers:

MCOM506 Reputation Management

MCOM508 Communications for Investor Relations

MCOM509 Future Savvy

MCOM578 Global Futures

STAGE THREE: APPLIED RESEARCH AND PROFESSIonAL INTERNSHIP

MCOM519 Applied Research in Public Relations (30 points)

and either:

MCOM517 Internship and Action Research for Public Relations (15 points)

or:

MCOM518 Public Relations Best Practice - An Investigation (15 points)

新西兰留学
留学费用
大学留学
商科/经济专业
留学专业解读